BMW Dominates the Luxury Ring and Introduces New Hybrids
For quite some time, BMW has stood fists up, ready to pounce on any other luxury contender that enters the ring. Now, the world's largest upscale automaker is adding more weight to its throws with a rapidly growing hybrid lineup. More specifically, BMW is doubling its eco-friendly contributions by churning out mild to full hybrid variants of its top-selling 3- and 5-Series sedans.
In a consumer market that is still wary of electric-powered vehicles, you may be wondering why BMW would choose to throw higher-priced green variants into the mix. Well, for that exact reason; the average auto buyer needs a stronger prescription to clearly see the full range of benefits that hybrid models offer. That prescription, it seems, entails looking through the lens of luxury.
Senior Editor John O'Dell from Edmunds, observes, "It's easier to pass on this [hybrid] technology to upper-tier buyers."1. Why? Primarily because the demographic is willing to dish out more dough to stay on-top of cutting-edge automotive advancements. In fact, industry observers project green vehicles to capture 6.6-percent of upscale automotive sales by 2015. That number is almost double the current 3.4-percent that hybrids currently hold within the premium segment.
Over the next few years, as the electric vehicle market shifts, Autohaus BMW encourages BMW fans in the Saint Louis area to stay up-to-date on the latest advancements. In order to ensure this happens, we're dedicated to providing you with plenty of new BMW models, answering all of your brand-related questions and engaging in as many discussions as we can. To take part in the circle of information, simply contact Autohaus BMW online or swing by 3015 S. Hanley Rd Saint Louis, MO 6314-3613.