As many know, weight is everything these days. Most of the technology we encounter on a daily basis has become lighter, therefore faster and smarter. Phones, television sets, music players, computers...the list goes on. But what the average consumer often glides over is the role of weight in considering a new vehicle. That's why Autohaus BMW would like to take a minute to relay some of the heavy changes BMW is employing to make new BMW models even lighter.
In order give engines a breather and achieve better fuel-efficiency, BMW has begun to make the push towards ultra-light carbon fiber material. Not only does the substance enable vehicles' to make the most of their miles-per-gallon, it serves as a secret speed booster. However, for all its coveted qualities, carbon fiber production is not the most cost-friendly endeavor. To help alleviate the fiscal burden, automakers like BMW are forming partnerships with carbon companies.
Specifically, our favorite automaker has recently secured a 15.16-percent share in one of the top industry contenders: SGL Carbon SE. Friedrich Eichiner, member of the Board of Management, says, "Our stake-holding in the SGL Group is a logical step that will further strengthen our successful cooperation."1 The "successful cooperation" to which he refers, includes a joint venture in which both companies support a state-of-the-art carbon fiber production plant in Washington state.
Not only is BMW making strides towards its personal success, but the company is laying the groundwork for others to follow. Productive partnerships such as that between BMW and SGL will play a strong role in securing the lightweight material's future, financially-friendly use. To keep up with the automaker's strategic moves, be sure to check back with Autohaus BMW or stop by 3015 S. Hanley Rd Saint Louis, MO 63143-3613 and talk with our experts in person. Also, if you have something specific you'd like to know about, don't hesitate to contact us online anytime.
Source: 1http://www.motorward.com/2011/11/bmw-buys-shares-in-sgl-carbon-se/
Categories:
News