Image isn't everything but it does have an effect on each one of us. It's what distinguishes us and can give us a way to express ourselves. One way humans promote their image is with the car they drive. Consider for a moment how you would imagine the driver of a rundown American-made car to be compared to a driver of a shiny, new luxury import. Very differently.
Now, how do you perceive BMW drivers? Or if you are one, yourself? The coolest cats around, right. Right. And the good folks at Kelley Blue Book agree. At the Kelley Blue Book 2011 Awards, held at this year's New York International Auto Show, BMW, was named not only "Coolest Brand", but also "Best Performance Brand".
"Anyone who's driven a BMW will understand why the team from Munich won best Performance Brand for 2011", wrote the editors at Kelley Blue Book. "With powerful yet increasingly efficient engines, legendary ride and handling, and aggressive looks to match, BMWs vehicles are the yardstick by which innumerable carmakers measure their products."1
Was it a surprise to BMW? No, not really. In receiving the awards, BMW CEO of North America, Jim O'Donnell confidently said, "What could be cooler than the "Ultimate Driving Machine. We are redefining performance by offering the best performing electric, diesel, and hybrid vehicles in America, in addition to our gasoline-powered cars, like the Z4 Roadster with the new TwinPower Turbo four-cylinder engine. Who but BMW would introduce both a full-electric and an M version of the 1 Series Coupe in the same year that it's introducing a new 6 Series Coupe and Convertible."2
To learn more about what makes the BMW brand image stand out from the crowd, please call (314) 727-8870, today. Or visit us in person at 3015 S. Hanley Rd. Saint Louis, MO 63143.
Source: 1,2http://www.bmwusa.com/standard/content/experience/newsfeed/post/2011/04/22/BMW-Takes-Two-Prizes-in-2011-Kelley-Blue-Book-Brand-Image-Awards.aspx
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