Recently, the legendary BMW 7-Series sedan received Ward’s 10 Best “User Experiences” award during its first-annual segment at the User Experience Conference in Novi, Michigan.
BMW’s flagship model walked away with this honor thanks to factors like how easily it connects to smartphones and compatible devices, how simple the vehicle’s controls are to use, and how intelligent the model’s advanced driver assistant technology is.
For generations, the 7-Series has been a front-runner in its class due to its impressive styling, performance, and features. Now, it has one more notch in its belt with this recognition.
“We’re paying close attention to touchscreens, navigation systems and infotainment, and we want to know if voice controls work well and if connecting your smartphone is simple,” according to Drew Winter, WardsAuto Senior Content Director, when describing part of the judging criteria.
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