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BMW Proving Geniuses Don't Only Work at Apple


Whether you own an iPod, iPad, iPhone, or Mac, you've likely dealt with Apple's technological gurus known as 'Geniuses.'  No doubt they were able to solve whatever problem you had, too. Well, BMW has taken notice of the no-sales-pitch nature of Apple's solve-anything electronic experts and plan on starting their own 'genius' program.

Offering help to any customer of the numerous new BMW dealerships around the globe, these BMW Geniuses would offer…

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