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It wasn't long ago when the LED headlight was what everyone was talking about.  However, most automakers now use LED headlights.  In some way they're losing some of their effulgence - at least in the eyes of luxury consumers who take pride in exclusivity.

Rest assured though, BMW is developing the next evolution of headlamp technology. What do we mean by this? BMW has started to explore bringing laser technology to car headlights.

As far-out as the projects sounds, it also makes a lot of sense. Sure, LED headlamps are tremendously effective at shining through pitch black and fog…

In an increasingly complex world it's becoming more difficult to focus on the task at hand.  That's right we're talking about driving.  Many of you who are reading this right now have most likely sent a text while driving.  Hopefully, few of you are habitual offenders though.

To some of you offenders might seem like a strong word to use in this instance. But as you'll quickly learn, texting can be fatal and BMW is not shy about their anti-texting-while-driving stance. As they boldly state on their company website, "WHEN THE ENGINE STARTS THE TEXTING STOPS…

For generations the BMW 3 Series has been the mid-sized sedan to beat. The 2011 model delivers between 230 horsepower (hp) and 320 (hp) and starts between $37,650 MSRP, depending on specific model and trim. However, for all those speed enthusiasts we at Autohaus BMW are pleased to announce that BMW is planning to offer 335i drivers even more power in the form of an all-new performance package.

The performance package will deliver 20 hp over its standard 300 hp and an additional 17 lb.-ft. of torque for a total of 317. This is almost equivalent to the…

The new BMW 520d EfficientDynamics, soon to be released in the U.K., will not only bring more options for BMW customers but will introduce a new technology. It will reset the benchmark for fuel efficiency and driving pleasure, offering the highest available in its class. Specifically, it will offer a jaw-dropping estimated fuel economy of 62.8 mpg and CO emissions of 119 g/km.

This is an impressive feat that BMW has accomplished and we at Autohaus BMW can't wait for it to come to the U.S.  The 520d will be fitted with a 184-horsepower, 2…

BMW is well known for its brute power, agility, a leader in performance, and always at the top of its class.  Who else does this describe?  None other than the US Olympic Team.  These athletes are the best of the best in each individual sport they compete in and we  at Autohaus BMW are proud to announce that BMW is giving you a chance to help support the US Olympic team.

The event, officially coined BMW Drive for Team USA, invites prospective BMW drivers, such as yourself, the rare opportunity to get behind the wheel of a 3 Series (e…

We at Autohaus BMW were excited to see the new redesigned 1 Series unveiled, along with the new M5, M3 GTS Sedan, and I3 at this year's Frankfurt Motor Show, and still are.  However, we no long need to wait for details on the 1 Series.  As you may already be aware, images of the new 2012 BMW 1 Series recently leaked onto the Internet.  So what did BMW do?  They decided to release some details and tell all.  So here they are.

In its second-generation form, the all-new 2012 1 Series, code named F20, will continue to be…

At this year's International Frankfurt Motor Show, BMW is expected to unveil four new models. Among the four vehicles expected to make their premier are the 2012 M5, M3 GTS Sedan, redesigned 1-Series, and I3.

At this time, Autohaus BMW doesn't have the full details on any of these forthcoming BMWs... Just an overview we've provided below. We do, however, promise more details as they become available.

2012 BMW M5 At a Glance

BMW enthusiasts may be very different people, but they have at least three things in common. They enjoy the finest in German engineering, like power, and appreciate exquisite aesthetic.

Therefore, we at Autohaus BMW thought you'd be interested to know New York's world-famous Guggenheim Museum has decided to sell a one-of-a-kind BMW art car, in an effort to raise funds and create other exhibits. The Bavarian canvas on wheels, we're speaking of is an M1 painted by renowned artist Frank Stella in 1979.

While BMW actually commissioned many art cars (including one by Pop Art icon Andy…

Image isn't everything but it does have an effect on each one of us.  It's what distinguishes us and can give us a way to express ourselves. One way humans promote their image is with the car they drive. Consider for a moment how you would imagine the driver of a rundown American-made car to be compared to a driver of a shiny, new luxury import. Very differently.

Now, how do you perceive…

Recently readers of Off  Road magazine named the BMW X3 "Off-Road Vehicle of the Year 2011". However, the X3 is already claiming another success. After taking a solid lead in a reader survey conducted by Europe's best-selling specialist journal for four-wheel drive cars, Auto Bild Allrad, the luxury SUV earned the prestigious designation of "Four-Wheel Drive Car of the Year 2011".

This was the eleventh survey conducted by Auto Bild Allrad.  This year Auto…